Privacy Policy

Author:

Marie Beck

Last updated: March 27, 2026

The Lonely Hour operates https://www.thelonelyhour.com/. We publish editorial content focused on helping Canadian readers compare online casinos, understand bonus terms, review payment methods, and make safer, more informed decisions when exploring casino sites online.

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and what choices you have. It applies to information collected through our website, including when you browse our content, click affiliate links, contact us, or interact with advertising and analytics tools on the site.

We are an affiliate publisher. That means we may earn a commission when readers click certain links or sign up with partner brands. We do not run online casinos, accept bets, process gambling transactions, or manage player accounts.

What We Collect

Information you provide directly

If you contact us through email or a contact form, we may collect the information you choose to send us, such as:

We only collect this type of information when you voluntarily provide it.

Browsing and device information

When you use the site, we may automatically collect limited technical information, such as:

This helps us understand how people use the site, maintain performance, prevent abuse, and improve our content.

Cookies and tracking data

We may use cookies, pixels, tags, and similar technologies to:

This tracking may include items such as cookie identifiers, click IDs, UTM parameters, and link-out events.

Sensitive information

We do not intentionally collect sensitive personal information through this website. We do not ask readers to provide payment details, government ID numbers, gambling account credentials, or similar high-risk personal data through our site.

How We Use Information

We use collected information to:

If you contact us, we use your information to reply to your message and manage that communication.

Cookies and Tracking

Cookies are small text files stored on your device. Similar technologies, such as pixels and tags, can also help websites remember preferences, measure visits, understand behaviour, and support affiliate or advertising functions.

At The Lonely Hour, these tools may be used for:

For example, when you click a casino link on our site, tracking parameters may be attached so a partner can understand that the referral came from us. That helps support the site at no extra cost to you.

You can control cookies through your browser settings. Most browsers let you block or delete cookies, and some let you limit tracking more broadly. Please note that disabling certain cookies may affect how some parts of the website function.

If you want to ask about privacy choices or tracking-related concerns, you can contact us at [email protected].

Advertising, Analytics, and Affiliate Links

We may use standard analytics tools to understand how readers use the site and how our pages perform. We may also work with advertising partners or use display advertising to support the website.

We also use affiliate links. This means some outbound links to casino brands or related services may contain identifiers that help measure clicks, sign-ups, or other qualifying actions. If a reader completes a qualifying action with one of our partners, we may receive compensation.

That compensation does not change the price you pay with a third-party operator. It also does not change our obligation to present information clearly and honestly.

We do not operate the third-party sites we link to, and their privacy practices are governed by their own policies.

Sharing of Information

We do not sell personal information in the ordinary sense of handing over your data for money.

We may share limited information in the following situations:

Service providers

We may work with third-party providers who help us run the website, such as:

These providers only receive information as needed to perform their services.

Affiliate and advertising partners

When users interact with affiliate links or advertising technologies, certain technical data may be shared or made available for attribution, measurement, fraud prevention, or campaign reporting.

Legal or compliance reasons

We may disclose information if required to do so by law, regulation, court order, or similar legal process, or when necessary to protect our rights, users, or the integrity of the website.

Your Privacy Choices

Because The Lonely Hour is aimed at readers in Canada, we try to keep privacy controls simple and practical.

You may choose to:

If you email us with a privacy request, we may need to verify that the request came from the same email address associated with the original message or submission before we act on it.

To make a privacy request, email [email protected].

Data Retention and Security

We keep information only for as long as it is reasonably needed for the purposes described in this policy.

Typical retention periods may include:

We use reasonable safeguards to protect information, including website security measures, HTTPS, controlled access, and routine maintenance. No website or transmission method is perfectly secure, so we cannot guarantee absolute security.

Children’s Privacy

This website is not directed at children or teenagers. Our content is intended for adults of legal gambling age in their province or territory. In many cases, that means 19+ in Canada, though age requirements can vary by jurisdiction.

If you are under the legal age to access gambling-related content where you live, please do not use this site or submit personal information to us.

Third-Party Links

Our site links to third-party websites, including casino operators, payment-related services, and other external resources. Once you leave our website, their privacy policies and terms apply instead of ours.

We are not responsible for the privacy, security, or content practices of third-party websites. We encourage you to read their policies before sharing information or creating an account.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in the site, technology, legal expectations, or our business practices. When we make updates, we will change the “Last updated” date at the top of this page.

Your continued use of the site after changes are posted means you accept the updated policy.

Contact

If you have any questions about this Privacy Policy or how your information is handled, you can contact us at:

The Lonely Hour
Website: https://www.thelonelyhour.com/
Email: [email protected]

Not Legal Advice

This Privacy Policy is provided for general informational purposes and does not constitute legal advice.